Do you like egg pots?

The Guardian contacted us for comment on the news that egg pots now outsell crisps in Tesco meal deals. We were asked what we thought this trend meant for wider on-the-go food consumption, and whether crisps were on the way out.

Lisa Harris, a food trends expert at consultancy Harris and Hayes, said: “Protein has been a core message for several years and it doesn’t seem like it’s going away. We’re seeing yoghurt brands now calling their products ‘protein pots’ to appeal to people.”

One egg provides about 6g of protein, so a typical 90g pot contains about 11g – about a quarter of the recommended intake for an adult who weighs 60kg.

Coupled with this, Harris said: “We are generally seeing a move towards ‘clean label’ foods – people want to understand what they are eating. A protein bar might have a complex list of processed ingredients, while an egg seems more familiar.”

This was clearly a big news story as BBC Radio 4’s The World Tonight later contacted us for inclusion in their broadcast later than same evening.

We’re always delighted to support journalists with press enquiries. Pls email hello@harrisandhayes.com for details.