Lisa Harris and Alex Hayes are food and drink consultants specialising in innovation and insights.
All tagged Harris and Hayes
We developed an innovative, consumer-driven concept and product range for premium high street ice cream brand Beltane & Pop, recently launched into Westfield.
Unexpected colours, instant flavour hooks, and truly innovative formats were all part of a dynamic approach to the future of soft serve and slush.
We were invited to identify some near > far innovation opportunities for a growing snacking challenger brand.
We proposed eight concepts as strong NPD opportunities to take the brand beyond the snack bar. The concept shortlist provided new direction for the business, tapping into emerging consumer, market and product trends.
After our successful viennoiserie project, we were delighted to be invited back to collaborate with Délifrance on their future of bread research.
We advised them on emerging ingredients, formats and consumer behaviours in bread consumption, and assisted with their research process. Once they’d collected the data, we provided expert commentary and insights to shape their industry report. A press webinar launched the report to the media, where we discussed the findings with journalists and trade specialists.
An international client commissioned us to report on emerging consumer behaviours and product development in children’s snacking. We can never resist snack o’clock, so we enjoyed exploring market-leading ingredients, formats and nutrition in the sector. We made expert recommendations based on how the category is changing, and suggested the most appropriate European based brands for them to collaborate with. Our research will lead to an international export project, with selected challenger brands sold via their online market in China. The project is ongoing.
Courier Media invited us to be part of their food and drink issue round-table; discussing the emerging trends shaping the industry. We gave our expert opinion on what’s shaping the post-pandemic food and drink landscape including the rise of challenger brands, digital meets physical stores, and how brands can muscle in on traditional retailers. Read more
Manifest brand communications agency commissioned us to work on an insights project for their plant-based client, Future Farms.
We identified new horizon food trends and behaviours such as biohacking, holistic immunity and next-gen protein sources, which Manifest used in a UK-wide questionnaire to explore consumer’s responses and level of engagement. Findings included astounding levels of flexitarian eating, meat becoming taboo in the future, and new opportunities for lunch as the next big occasion for meatless meat. Read more.
One of the pandemic’s more positive repercussions is that it’s put an even fiercer spotlight on sustainability. Real innovators are setting themselves apart through clever collaborations, open-book environmental values, or by developing revolutionary waste-free food and drink products from the ground-up.
We explore five emerging trends in conscious consumerism, including the climatarian diet, waste-less engineering, and plant-based meat replacement technology. Read more.
