All tagged food trends

Trends in a Box

Taste exciting new products and immerse your team in emerging trends with our trends in a box service. Perfectly suited to remote working, team building and new product development, our trend-led food and drink boxes are delivered to your home or office.

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The future of bread with Délifrance

After our successful viennoiserie project, we were delighted to be invited back to collaborate with Délifrance on their future of bread research.

We advised them on emerging ingredients, formats and consumer behaviours in bread consumption, and assisted with their research process. Once they’d collected the data, we provided expert commentary and insights to shape their industry report. A press webinar launched the report to the media, where we discussed the findings with journalists and trade specialists.

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How has at-home eating changed post-Covid?

Amid growing demand for fresher, more convenient, and sustainable products, our report into at-home eating post-Covid explored how brands are reformulating familiar products to deliver innovation beyond gimmicks. By re-engineering them from the ground up, challenger brands are redefining categories to reduce waste and give consumers a new perspective on a everyday product they might otherwise take for granted.

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Courier Magazine Round-Table

Courier Media invited us to be part of their food and drink issue round-table; discussing the emerging trends shaping the industry. We gave our expert opinion on what’s shaping the post-pandemic food and drink landscape including the rise of challenger brands, digital meets physical stores, and how brands can muscle in on traditional retailers. Read more

The future is meatless

Manifest brand communications agency commissioned us to work on an insights project for their plant-based client, Future Farms.

We identified new horizon food trends and behaviours such as biohacking, holistic immunity and next-gen protein sources, which Manifest used in a UK-wide questionnaire to explore consumer’s responses and level of engagement. Findings included astounding levels of flexitarian eating, meat becoming taboo in the future, and new opportunities for lunch as the next big occasion for meatless meat. Read more.

How snacks became the new self-care

Read our trends report on why snacks are the new self-care, published on the Canvas8 trends and insight platform.

We explore why snack culture has increased, and how it’s been absorbed into the wellness and self-care industry, including trends in holistic, scientific, and subscription snacking. Read more.

5 Conscious Consumer Trends

One of the pandemic’s more positive repercussions is that it’s put an even fiercer spotlight on sustainability. Real innovators are setting themselves apart through clever collaborations, open-book environmental values, or by developing revolutionary waste-free food and drink products from the ground-up.

We explore five emerging trends in conscious consumerism, including the climatarian diet, waste-less engineering, and plant-based meat replacement technology. Read more.

The premium pantry trend

Our food industry newsletter investigated the premium pantry trend, including why it’s come about and what you’ll be putting on your shelves next. Discover the new definition of value, why premium oils and butters are on the rise, and the future of direct-to-consumer shopping. Read more.

Viennoiserie trend report for Delifrance

What’s the future of viennoiserie in the post-COVID landscape? We teamed up with Delifrance to share our future food trends and insights.

We investigated the shift in snacking consumption for viennoiserie, the impact of health trends, and changing consumer behaviours and purchasing patterns as a result of COVID-19. Read more.

The future of pub dining with Greene King

The UK’s largest pub retailer and brewer invited Harris and Hayes to share our insights on the future of food and dining in the post-COVID landscape.

Greene King requested in depth analysis of their menus, as well as a report detailing new food opportunities, emerging trends, and proposed new brand positioning. We also specifically fed into their Christmas planning process. Read more.

Study Tour with William Jackson Food Group

We identified 3 key macro trends, relevant to the portfolio of William Jackson brands, and led the team around some key inspirational venues to stretch their thinking and provoke thought. We arranged exclusive access to chefs and founders, and developed an accompanying study tour ‘passport’ to summarise the content. Read more.

Food Spark Contributors

We’re regular contributors to Food Spark; a digital platform to inspire innovation across the food industry. Ongoing features include:

Self guided safaris; summarising all you need to know about an of-the-moment category in an essential passport format.

10 big ideas in…; a listicle round-up introducing key trends in a given category helping readers to cut across a broad range of information and feel ‘in the know’.

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2020 Food and Drink Symposium

Harris and Hayes are hosting their 2020 Food and Drink Symposium on 15th October at Mimo, London Bridge. Three speakers will address key themes for the future of food and drink, followed by a panel discussion and interactive tasting. Get tickets

2019 Trends

At the beginning of each year Harris + Hayes pull together a food trends report to highlight one key theme we believe will impact the food industry most widely. This year it's about consumers seeking 'peak performance' and 'perfect peace' in how they eat and live.

Read the report.