Featured in The Grocer: World Food Trends
We’re delighted to be quoted in The Grocer for their in-depth report on world food. You can read the full article here.
We were invited to comment on the increase in takeaways and delivery food during the pandemic, and the impact this has had on grocery and FMCG trends.
“Food delivery, especially familiar favourites, are a defence mechanism against the pandemic. Takeaways are the new ‘food hug’; comforting dishes when we need them most to make us feel cosseted and protected.
However lockdown-enforced DIY cooking has also made us more confident and ambitious cooks out of necessity. When suddenly forced to eat three meals a day at home, rather than running to the nearest Pret, we’ve had to get inventive. Consumers are generally cooking more and trying a wider variety of cuisines and ingredients as a result. Consumers no longer just want generic ‘curry powder’ or ‘spice mix’; they’re looking for unique, credible, hard-to-find ingredients that really make a difference.”
