The future of pub dining with Greene King

The UK’s largest pub retailer and brewer invited Harris and Hayes to share our insights on the future of food and dining in the post-COVID landscape. Greene King requested a thorough analysis of their menus, as well as a detailed report on new food opportunities, emerging trends, and proposed new brand positioning. We also specifically inputted into their Christmas planning process.

We provided an in-depth, two-stage report and accompanying video content outlining horizon trends and best-in-class examples, which was used to inform internal planning sessions. The client was delighted with the work and the team found our insights both instruction and inspiring.