Hosts of Bitesize Bakery (Délifrance)

We have been collaborating with leading baked goods manufacturer, Délifrance, for a number of years, and are delighted to be hosting their new podcast series, Bitesize Bakery.

The series has been created for bakery professionals, industry influencers and food enthusiasts, and will feature a range of expert speakers and explore the hottest topics and innovations shaping the future of the category.

The series’ debut episode ‘The Value Equation: Balancing Price, Loyalty, and Luxury in Baking’ has been

released and is now available on the Délifrance website, as well as major streaming platforms Apple, Spotify, Amazon and YouTube.

Featuring Délifrance marketing director Stéphanie Brillouet, the first episode explores the balancing act between pricing and customer loyalty; the growing demand for affordable luxuries and premiumisation; and the power of promotions and deals in influencing consumer behaviour. A timely discussion as consumers feel the pinch post-Christmas.

‘‘Bitesize Bakery’ is an opportunity to address the most pressing issues in the industry while providing listeners with actionable insights to help them stay ahead in a fast-evolving market,” said Stéphanie Brillouet, marketing director at Délifrance. “We’re thrilled to kick off the series with a discussion on value, a topic that’s more relevant than ever not only as businesses navigate their own challenges around cost but also as consumers look to draw back on spending post-Christmas.”

Future episodes of the Bitesize Bakery podcast will see us uncover the latest trends in plant-based bakery, snacking and coffee shop culture, and how bakery shows up best in colleges and universities. To stay tuned for more episode releases and to catch up on the insights from episode 1, please visit the Délifrance Bitesize Bakery podcast page.

Get in touch via hello@harrisandhayes.com with any podcast enquiries.