Costa Future Food Strategy

We delivered a thought leadership piece for Costa that included an expert review of their current range, competitive landscape and relevant trends to inform and inspire Costa’s innovation pipeline. 

A visual report, with detailed appendix, detailed both macro and micro recommendations to strengthen their food offering, grouped into 4 key areas. We gave our Harris and Hayes take on the current product range, including a gap analysis, and where to build on success. We provided both category and individual product innovation ideas, supported by a thorough competitive analysis and benchmarking exercise, and highlighted some key centres of excellece to take inspiration from. We provided recommendations of what Costa can credibly famous for and how.

The client was delighted with our input, which is now being used to inform Costa’s innovation pipeline. We look forward to working with the team again.

Get in touch if you’re looking for an independent review of your food offering, and/or support with shaping future direction aligned to emerging consumer wants and needs.