High end retail consultation
A premium retail client requested our future forecasting and F&B insights as part of their ongoing ideation and innovation process. We were asked to focus on horizon trends within their core hamper categories, including coffee, biscuits and preserves.
We held a one-hour phone consultation with their innovation team, which was an informal and conversational exploration of the trends that matter most in these categories. The client was delighted with the examples, insights and thought leadership we provided; it sparked new ideas as well as confirming directions of travel they already had in place. The client sent us research questions ahead of time, and these shaped the conversation along with new insights we provided.
Topics included: the future of indulgence; third culture and global flavour innovation; the evolution of on-the-go and convenience; future formats in drinks and low-no; cross-category collaboration; and the premium pantry. We also provided a hit list of future flavours , textures and formats which are revolutionising their core categories.
We pride ourselves in providing insights in the most efficient and inspiring formats to suit each client. Get in touch if you would like to arrange a phone consultation or bespoke report to accelerate your team’s ideation process.