Paris Bakery Trends Project
We hosted 20 clients for an immersive mini conference on current and future bakery trends in France. A major bakery manufacturer briefed us to create a stimulating 2-day itinerary including future forecasting sessions, an expert Q&A and two bespoke food tours.
We invited vegan pâtissier Rodolphe Landemaine to share his professional experience launching one of the first vegan pâtisseries in Paris, Land & Monkeys. Rodolphe also runs mainstream pâtisserie, Maison Landemaine, so he was perfectly placed to comment on the business benefits and limitations of moving to a plant-based concept. The board found the session very inspiring and the team are now in contact for future projects.
Two food tours gave the team unique insight into the current and future direction of bakery in France, as we met founders and tasted products with challenger brands, supermarkets, and boutique bakeries, including:
Chambelland: the city’s first gluten-free bakery.
French Bastards: Avant-garde boulangerie reinventing classics as well as Levantine-style bakery, cruffins, and cinnamon rolls.
Utopie: Trend-led bakery with high-end techniques and unexpected breads, such as black charcoal baguette, matcha or muesli loaf.
Poilâne: Legacy, family-owned bakery with hand-kneaded dough
Petite Ile: Traditional French breads and pastries inflected with Taiwanese flavours and formats.
Terroirs D'Avenir: Leading boulangerie specialising in long-ferments, heritage grains and artisan bread production
Jay & Joy: Private tasting and Q&A with founder Mary Iriarte Jähnke, at the first vegan creamery in France. Including plant-based fat, cheese and dairy.
Harris and Hayes collaborated with celebrated food writer, author and Parisian food expert, Lindsey Tramuta to deliver a uniquely local perspective on the emerging trends and behaviours impacting the category.
We have conducted similar projects in the UK, Spain, Italy and the US. Please get in touch if you would like to immerse your NPD team or executive board team in the true future of food and drink.
