Canned food trends
Did you know that tinned fish is having a moment?
We explored the cultural drivers influencing the uptick in canned fish consumption, especially amongst American Gen Z consumers.
Canned food’s capacity for novel flavors and ingredients appeals to Gen Zers’ desire for creativity in the kitchen, which means it is being repositioned as a high-protein snack, romantic indulgence, or route to authentic international recipes. Whilst the general rise in canned goods is driven by inflation and cost-conscious shoppers, premium canned foods like HeyDay beans and Fish Wife tinned fish are leveraging flavour-forward new product development and indulgent ‘unboxing’ aesthetics to appeal to Gen Zers.
Insights include:
Sales of canned seafood rose 9.7% to $2.7 billion in the US in 2022 EUROMONITOR INTERNATIONAL, 2023
31% of US households skip or reduce the size of their meals because they don’t have enough food in the house BUSINESSWIRE, 2022
53% of Gen Zers find inspiration for new foods through TikTok PROGRESSIVE GROCER, 2022
