Unilever: Future Noodles

Unilever invited us to host an interactive webinar on the future of instant noodles as part of their NPD and ideation event.

Our session was informed by consumer, market and product trends and was supported by industry and category insight. Including:

• the context: how, why, and when noodles are currently eaten in the UK. What’s next for this mini meals category

• inspiration: flavour, ingredient, format and packaging trends including global examples and cross-category innovation to inspire new thinking

• future opportunities: where will instant noodle category be in 5 years, and what products to develop in response

We love parachuting into days like these; inspiring conversation, challenging assumptions and reinvigorating the innovative process for established teams in a large organisation.

The client was delighted with the content and we look forward to working with them again.

Get in touch if you’d like to arrange a similar innovation workshop or webinar for your team.