Lisa Harris and Alex Hayes are food and drink consultants specialising in innovation and insights.
All tagged plant-based food trends
Time Out featured Harris and Hayes' expert opinion on the future of plant-based eating. We were interviewed for our hot take on the recent decline in alt-meat sales, current trends and motivations in plant-based eating, and what value really means in the vegan space. Read more
Amid growing demand for fresher, more convenient, and sustainable products, our report into at-home eating post-Covid explored how brands are reformulating familiar products to deliver innovation beyond gimmicks. By re-engineering them from the ground up, challenger brands are redefining categories to reduce waste and give consumers a new perspective on a everyday product they might otherwise take for granted.
Manifest brand communications agency commissioned us to work on an insights project for their plant-based client, Future Farms.
We identified new horizon food trends and behaviours such as biohacking, holistic immunity and next-gen protein sources, which Manifest used in a UK-wide questionnaire to explore consumer’s responses and level of engagement. Findings included astounding levels of flexitarian eating, meat becoming taboo in the future, and new opportunities for lunch as the next big occasion for meatless meat. Read more.
